Programme Structure

The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.

5 Common Core Modules (10 ECTS each)

- Strategic Marketing Management
- Marketing Analytics
- Social Media Marketing
- Understanding Consumer Buying Behaviour
- Business Research Methodology

Core Specialisation Module (10 ECTS) (Choose one)

- Global Marketing
- Digital Marketing

Research Project (30 ECTS)

The Research Project can be started after completing the 6 Common Core Modules. The core modules are assessed through coursework, assignments and/ or work based reports. The Research project shall be between 4000 and 5000 words.

Entry Requirements

Bachelor's Degree qualification in any subject; or

A professional qualification equivalent to a degree and a minimum of 2 years of work experience; or

Mature and high potential candidates without degree or equivalent qualifications but hold Diplomas or Advanced Diplomas with more than 6 years of work experience of which at least 2 years are at supervisory / managerial level; or

Mature and high potential candidates without Diploma qualifications but with more than 8 years of work experience of which at least 3 years are at supervisory /managerial levels; and

IELTS overall band of 5.5 or equivalent; or those having undertaken either an undergraduate or professional qualification taught and assessed in English will also be accepted as having met the English proficiency

How to Apply

- A duly completed application form (PDF Application Form)
- Supporting academic documents
- Resume
- ID copy
- Application and processing fees of HK$5,700 payable to: “Hopkins Training and Education Group Ltd.”

+(852) 2877-9938.

information@hopkins.edu.hk