Programme Structure

BU and UCAM are now offering the following programmes. The mode of delivery is either fully online or blended learning where some face to face classes are conducted at BU centres outside France. For the Hong Kong Center, these programmes are delivered fully online. The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.

5 Common Core Modules (10 ECTS each)
•   - Strategic Marketing Management
•   - Marketing Analytics
•   - Social Media Marketing
•   - Understanding Consumer Buying Behaviour
•   - Business Research Methodology

Core Specialisation Module (10 ECTS) (Choose one)
•   - Global Marketing
•   - Digital Marketing

Research Project (30 ECTS)

The Research Project can be started after completing the 6 Common Core Modules. The core modules are assessed through coursework, assignments and/ or work based reports. The Research project shall be between 4000 and 5000 words.

Entry Requirements

Bachelor's Degree qualification in any subject; or

A professional qualification equivalent to a degree and a minimum of 2 years of work experience; or

Mature and high potential candidates without degree or equivalent qualifications but hold Diplomas or Advanced Diplomas with more than 6 years of work experience of which at least 2 years are at supervisory / managerial level; or

Mature and high potential candidates without Diploma qualifications but with more than 8 years of work experience of which at least 3 years are at supervisory /managerial levels; and

IELTS overall band of 5.5 or equivalent; or those having undertaken either an undergraduate or professional qualification taught and assessed in English will also be accepted as having met the English proficiency

How to Apply

For application, please submit the following documents to Hopkins Education Center in Hong Kong:
•   - A duly completed application form (PDF Application Form)
•   - Supporting academic documents
•   - Resume
•   - ID copy
•   - Application and processing fees of HK$5,700 payable to: “Hopkins Training and Education Group Ltd.”

If you would like to receive more program information, please contact us at +(852) 2877-9938.or information@hopkins.edu.hk.